Creating Your Winning Marketing Plan
Sep 17, 2021
![Creating Your Winning Marketing Plan Creating Your Winning Marketing Plan](https://storageatlasengagepdcus.blob.core.windows.net/atlas/all-media/gardencity/news/gcc-news/2021/july-september/reviewing-financials_thumb.jpg?ext=.jpg)
By Dakota Benear
It is never too early or too late to start planning ahead for the year to come. With current market volatility and higher-than-historic cash prices, it’s more important than ever to have a marketing plan. Some tips to consider as you build your grain marketing plan:
- Set realistic price targets based on your cost of production.
- Sell incremental bushels based on percentage of total production.
- Set selling deadlines to ensure that you are proactively selling. These could be based upon crop stage or calendar date.
- Know your contracts – Garden City Co-op has a host of different types of contracts to meet your risk management needs.
- Keep up on market trends and the headlines that are driving them.
Grain marketing can seem overwhelming but having a plan in place can make it easier. Your Garden City Co-op grain team is here to help. Reach out to your local grain originator to discuss how they can assist you in developing a winning game plan.