Planting & Your Marketing Plan

By Lindy McMillen
Grain Originator- Dighton Area 

Winter is a great time to reflect on grain marketing from the previous year and plan ahead for the year to come. With current market volatility and higher-than-historic cash prices, it is more important than ever to have a marketing plan. Some tips to consider as you build your grain marketing plan:

• Set realistic price targets based on your cost of production.
• Sell incremental bushels based on percentage of total production.
• Set selling deadlines to ensure that you are proactively selling. These could be based upon crop stage or calendar date.
• Know your contracts – Garden City Co-op has a host of different types of contracts to meet your risk management needs.
• Keep up on market trends and the headlines that are driving them.

Grain marketing can seem overwhelming but having a plan in place can make it easier. Your Garden City Co-op grain team is here to help. Reach out to your local grain originator to discuss how they can assist you in developing a winning game plan.