Planting & Your Marketing Plan

Feb 24, 2023


Planting & Your Marketing Plan
By Lindy McMillen
Grain Originator- Dighton Area 

Winter is a great time to reflect on grain marketing from the previous year and plan ahead for the year to come. With current market volatility and higher-than-historic cash prices, it is more important than ever to have a marketing plan. Some tips to consider as you build your grain marketing plan:
  • Set realistic price targets based on your cost of production.
  • Sell incremental bushels based on percentage of total production.
  • Set selling deadlines to ensure that you are proactively selling. These could be based upon crop stage or calendar date.
  • Know your contracts – Garden City Co-op has a host of different types of contracts to meet your risk management needs.
  • Keep up on market trends and the headlines that are driving them.
Grain marketing can seem overwhelming but having a plan in place can make it easier. Your Garden City Co-op grain team is here to help. Reach out to your local grain originator to discuss how they can assist you in developing a winning game plan.
 

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